Some experts think that the market positioning of millet mobile phone, communication channels and marketing model is the reasons for its success. According to Gao Jingo Although millet mobile phone with high profile and low price advantage to win a large number of customers, but the sales performance and innovation of unpopular marketing strategy are inseparable. Descriptive research is used to describe characteristics of a population or phenomenon being studied. The characteristics used to describe the situation or population are usually some kind of categorical scheme also known as descriptive categories.
Distribution and Pricing Strategy In a Marketing Plan Marketing is concerned with giving the right product, to the right person, at the right place, and at the right price. Therefore, the price and distribution channels play an important pricing in any marketing strategy.
Pricing is concerned with setting the prices that will help the company meet its sales and positioning strategies. Distribution, on the other hand, is concerned with the channels that the business will use to make its products and services readily available to its clients.
Moreover, a business has to choose those channels that assist it to manage its prices and its overall marketing needs. Determining the price and distribution channels for tangible products is easy.
However, marketing intangible products and services like restaurants bring in a number of problems. The objective of this paper is to outline the how restaurants can make both their pricing and distribution strategy decisions.
Pricing decisions are strategic decisions because they determine how customers view the product pricing whether they will buy the product.
The price is also a core factor in differentiating the products and services one business from those of other companies. However, the price must align to other marketing strategies as well as the attributes of the product.
Therefore, the restaurant managers will have to do some research in order to come up with the best pricing strategy. The first step is establishing the goals of the price. There are three main pricing objectives: The second step in setting the price is estimating the demand, costs, and profits.
They managers should then look at the market conditions to determine whether their pricing strategy is realistic. The third step involves choosing a price strategy. When choosing the price, restaurant managers must determine the initial price when introducing the product as well as the prices for the product during its life cycle.
Further, the restaurant owners must determine whether they will offer the same price to all their clients or segment the price.
Finally, the restaurant marketers must determine the final price. This will involve looking at both the internal environmental factors like cost of production and the external factors like the demand and the price for similar offerings in the market. Distribution Strategy The choice of distribution channels is important because it helps managers to control differentiated pricing and revenue.
Unlike products, restaurant managers cannot ship the services to the sellers. Therefore, distribution in marketing involves word out to the potential buyers so they can come to the business premises where the service is offered.
The origin of these two words help us to define what marketing communications entails, namely the pushing forward of products or services and the turning of the consumer towards the product or service. Product, Pricing, and Channels Paper Michael Walker MKT/ March 31, Arnie Goldberg Product, Pricing, and Channels Paper In the highly anticipated launch of the Apple Watch, many wonder what the packaging will look like and how will it add value to the product. Check Out Our Starbucks SWOT Analysis Essay. Best Custom Writing Service. This paper gives a comprehensive SWOT analysis of the Starbucks coffeehouse chain. A SWOT analysis is a comprehensive survey of the company's strengths, weaknesses, opportunities and threats of a company. The company can also adopt a less expensive pricing.
Some of the distribution strategies available to restaurant managers include direct mails, advertisement in the media, as well as follow up mails Kimes, Determining the distribution also involves the choice of business locations. The manager must make sure that potential customers can access the business easily.
The managers may also look at the location of other restaurant in order to determine their location Juin, Pricing determinants in the hotel industry: International Journal of Hospitality Management, 29 3 Pricing Strategy and Distribution Channels in Hotel.
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Pricing strategy in marketing is the pursuit of identifying the optimum price for a product. This strategy is combined with the other marketing principles known as the four P's (product, place. Free Essay: Distribution channels Distribution channel deals with the delivery of the product to the customer.
Distribution channels may move product directly from the manufacturer to the consumer, or make use of intermediaries between the manufacturer and the consumer. (penetration or skimming). Determine and discuss pricing tactics.
Global Marketing Mix. This assignment will assess the Marketing Mix of an International Organization. Select a Global Fortune Company.
Pick a specific product that the company offers in at least three different countries. Retail Pricing Strategies The cost of the products must be changed.
This is largely reasoned by the competition and the initial cost of the products. This is largely reasoned by the competition and the initial cost of the products.
An APA sample Distribution Pricing in Market Strategy Paper. Distribution and Pricing Strategy In a Marketing Plan. Marketing is concerned with giving the right product, to the right person, at the right place, and at the right price.