How to Write a Summary of an Article? Starting primarily by serving the East Coast, the airline has since expanded throughout the country and entered the international market. His vision involved both business and leisure customers to have cheap and affordable flights throughout the United States and abroad on newer aircraft that are not only comfortable, but are equipped with modern entertainment options, and a customer centric business model which makes customer service a number one priority. JetBlue Airways does not operate to a traditional mission statement; rather, it operates to a set of core values:
Managing Profitable Growth Essay introduction. It is a flower delivery service that ships fresh flowers direct from 18 growers in Florida and California. Calyx also provides vases and other floral accessories in addition to flowers. They also have continuity programs wherein you can subscribe for a monthly delivery of flowers for a year.
We will write a custom essay sample on Calyx Flowers: Of the 10 million, 5 million goes to prior customers, 2 million goes to flower recipients and 3 million goes to potential customers.
Effective and cost-efficient segmenting can help Calyx to optimize their marketing expenditure. Managing growth essay based segmenting helps Calyx to identify the customer groups based on their needs and benefits they seek from Calyx. Freshness, longevity of flowers and speed of delivery are the core competencies of Calyx.
They will have to identify the customer group that values these qualities through strategic positioning. Through value-based segmenting 2and strategic targeting3, Calyx should expand size of potential customer base and Increase brand awareness. Calyx has positioned themselves as a slightly upscale provider of flowers vs.
Although positioned to be affordable, the extra care and service for the product and customer does reinforce the slightly higher prices versus the retail shop. Calyx will continue to target its traditional customer, the slightly affluent, age female. Strategic positioning with a focus on attributes freshness, longevity and service will help them reach the following three new target markets: Active males comfortable with scheduling, but time pressed to order flowers.
Travel or active lifestyle does not always allow access to known flower outlets. Couples that place value on social standing. Frequent home entertainment; use flowers to enhance home furnishings and personal image. Companies with flowers and plants in boardrooms, offices; corporate gifts to important customers or individuals within company; producers of tangible products enhanced by flowers.
Catalog as marketing channel seems to be inefficient for Calyx. Internet on the other hand is cheap and is an easier media to implement targeted marketing. COM are a spending more advertising dollars on mass media rather than catalogs.
Mass media advertising has higher cost at the same time is difficult to target specific market segment.
It is also ineffective in gauging effectiveness of their target audience receiving message. Both these constraints can be effectively by increased internet promotions. Hence it will ideal for Calyx to spend less on catalogs and more on targeted internet promotions. Most flowers are purchased on special occasions like birthdays, anniversaries, weddings etc.
The demand for flowers is seasonal, with peaks around holidays.
But its average customer has a very different profile than Calyix. Cross promoting Calyx flowers with BearGram can help acquire new customers.
By implementing a good positioning strategy4, customer will perceive flowers as a complementary product rather than a substitute. What is the key actionable reason for the weak performance?
The flower delivery market is fragmented and therefore heavily competitive. It is easier to get flowers from other competitors. In order to acquire and retain customer, they should be aware of Calyx value proposition. Calyx is lacking a proper marketing strategy. Promotions are done primarily through catalogs and mainly to existing customers.
They also lack a positioning strategy focusing on their main strengths freshness, longevity and Service. This limits Calyx from acquiring value customers which results in lower revenue. What is important to people when they buy flowers? The attributes important to customers from a product perspective are longevity, Variety and freshness of flowers.
Presentation, speed of delivery, ease of ordering and price are the important attributes of a retailers service.Managing Rapid Population Growth Essay Managing Rapid Population Growth Rapid Population has social, Economic and Political Impacts- Social Services like healthcare and education can’t cope with the rapid increase in population.
Jet Blue Airways; Managing Growth 1. Jet Blue? s Business- level strategy; value and cost drivers Jet Blue uses to create and maintain ist competitive position Founded by the discount airline veteran David Neeleman in , JetBlue Airways has quickly become one of the largest discount airlines in the United States.
Working Capital Simulation Managing Growth Essay Working Capital Simulation: Managing Growth Gregory Smith FIN/ March 10, Mrs. Debra Hartsfield Working Capital Simulation: Managing Growth The Harvard Business Simulation asked that one act as the C.E.O. of Sunflower Nutraceuticals (which will be referred to as SNC .
JetBlue Airways: Starting from Scratch Case Study Analysis This case illustrates how an entrepreneurial venture can use human resource management – and specifically a values-centered approach to management – as a source of competitive advantage.
JetBlue Airways: Managing growth Situation Identification: • The growth rate of JetBlue should be slowed down under the circumstance of insufficient cash flow and increasing fuel price. • Decisions needed for whether to keep dual fleets A and E or not. Working Capital Simulation: Managing Growth FIN/ October 13, William Stokes Working Capital Simulation: Managing Growth The Corporate Finance course has helped me, as a student, gain intelligence to make informed decisions upon analyzing the details for Sunflower Nutraceuticals (SNC).
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