How to write a government media release

Competition for news space or air-time is always fierce when it comes to media coverage, and any ability you have to get your group's story, event, announcement or message into the media — and out to the public — should be used to advantage. That is where a good media release can come to the fore. Why Use a Media Release? The short answer is to get free publicity — and this sort of publicity can be invaluable to the many community groups or organisations who have tight or no marketing and promotional budgets.

How to write a government media release

How to write a government press release Updated on December 1, more Ron Kluvers said that one important aspect of accountability is information.

Government press releases differ from those for private companies in that they are not directly advertising something, but rather are sharing facts with the public to help build support and understanding for their actions and decisions.

Government offices are making an effort to word the information carefully to as to shine a more positive light on the office or elected official.

The 3 Best Ways to Write a Press Release (with Example)

Typically you want to focus on positive things that have been accomplished. Even if the press release provides information about a more negative event or decision, such as layoffs or a natural disaster, you still want for your office to be proactive on the issue so as not to seem that you are avoiding a problem.

After choosing the topic for your press release, write the content in accordance with regular press release rules: The language should be formal Sentences should be concise and simple;paragraphs should be no more than five sentences, and also, try to keep the length of the entire release to less than one page Consider your audience, what they are interested in, and what they understand Include the who, what, where, when, why, and how Once the press release is completed, be sure to post it online and distribute it to your press contacts.

Have an extra space between paragraphs The first sentence should summarize the news. The next paragraph should provide some information on the issue, or if the issue is simple, then a quote from the relevant staff member or official.

Sample letter to editor requesting for a press release

Provide background information on the topic, like what contributed to the decision or what happened in previous years. This site is a source for information about the President, White House news and policies, White House history, and the fe.Press release writing is definitely not easy. For this reason, eReleases has pulled together tried and true examples of winning press releases covering various topics that will help to guide writers toward a successful media campaign.

A press release is the document that is issued to the press explaining the story that you, or your organisation, wishes to convey.

Writing a press release is not difficult and there is a fairly standard structure that most press releases take.

Media and news organizations usually publish press releases exactly as submitted.

how to write a government media release

For that reason, creating a press release involves presenting information in a journalistic style that they can publish with little additional effort, along with contact information for follow-up. A press release, news release, media release, In the traditional distribution model, the business, political campaign, or other entity releasing information to the media hires a publicity agency to write and distribute written information to the newswires.

Here is a media release template for a traditional print media release. Use this media release template to craft your media release that will help your story get noticed by journalists and important publications. Information and advice on talking to the media How to write a media release funded by the Australian Government under the Mindframe Initiative Media release writing tips ff Write in the present tense.

ff Keep it simple, to the point.

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