Essay about brands

What is a brand?

Essay about brands

We often do not recognize the importance of identity. Whether it is a corporation or an individual, it is important to find an identity or purpose in society. If we lose sight of our identity we may be unable to cope of the stress and pressures of the outside world. An individual must know where they come from and establish their purpose.

This is also true for companies or corporations, a brand can completely define an industry.

Essay about brands

I agree, as consumers may not realize, a corporation uses advertising as a way to pull them in to buy their product. When someone is walking down a street to a bus stop, there are many advertisements, as they sit on the bench while they are waiting for their bus Essay about brands come, they notice tons of advertisements in the pick up station.

Often times, producers will try so hard to grab the attention of consumers in the public, as well as interest then in their product, that they provide the public with an image or idea that they might not want them to see. In the world of business and marketing, things can be challenging, overwhelming, and very competitive.

Each company wants to have their products and brands be noticed by consumers. With all of the competition presented by fellow Essay about brands, it can be very difficult for a business to keep its reputation high, as well as be able to make its self noticed and wanted by consumers.

In a way, I believe that business and marketing has evolved into a dog eat dog world. With all of the companies in the world, there is a lot of competition when it comes to a company making itself known and succeeding in its industry.

When it comes to getting the interest of consumers, companies often focus on what the consumer could possibly want or be interested in. There was a large group of flyers whose needs and desires were being ignored: This would make their company not only reach out to an interest group, but also make the group feel important and not ignored, and might grab the group more interested in the company and its products.

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Taking this course of action gives a company more of a chance in winning against other competing companies in the business world. In a holiday cheerios cereal commercial there is a grandma talking to her grandson.

She came a long way. You see, Grandma lives way down here. This gives the company a chance to be more then a brand that consumers buy, but to be a part of their lives and a way to bring the family closer together. By being more then just a brand that people buy, the company has a chance to make themselves more important and therefore more wanted by the consumer, which means that the company would have more sales, more profit, and have major success in their business, and have a better chance at winning against other competing companies.

While many companies are benefited from making these types of decisions for advertising and making consumers aware of their product, they might not think about the effect they have on the public for what they do or present to the public.

What most companies may not realize while they are trying to make their company known and succeed, is that what they come up with for advertising and the products they make, is that they are changing the environment that people are living in.

For instance, back in the days when the United States of America fought for its independence from Britain, there was no electricity so people had to make use of time while it was light outside, that is until the light bulb was invented. Ever since then, more technology has been invented to make things easier for us.

With all of the new technology being created, people are starting to come to the assumption that they need certain things when in reality they just really want them. For instance, lets say a teenage girl is complaining to her parents about her phone, saying that it has problems and that she therefore needs a new phone.

Her parents might say that her phone is just fine and that she is just trying to get a better, more advanced phone. In that situation, people may get so caught up in the newest technologies that come out, that they will never get enough. They always look around to see the advertisements, hoping to catch a glance of a product to get sucked into.

Essay about brands

This may seem great to the market that people are so interested in what they have to offer, but there is a major down side to all of this marketing madness. When there are so many advertisements for big brands and products, it can take matters to a more critical level for society.

The world of ads and marketing has truly changed our culture, the way we look at our culture, and the way others look at our culture. Another major thing that is affected by the advertisements in the marketing world is something that people might not often realize, identity.

Every person has their own style, their own way of doing things, their own ways of making themselves known, even their own personality. People may not realize it too often, but advertising and products highly affect who they feel they are. In fashion new trends come and go, and people change the style of clothes and accessories that they wear all the time.

There are other things that affect the identity of a person, like what environment they grew up in, and what people they hang out with, but a lot of the affect comes from marketing, branding, and ads. People may not realize it, but the power of branding, ads, and marketing can have a huge impact on out culture.Short explanation of why brands have become a critical issue in product marketing Brand is defined as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers.

Some people focus too much on products and brands that they buy/use. Do you think this behavior has more advantages than disadvantages. It is always a debatable issue whether to purchase the branded products and impact on the public. In the recent years the branded companies goods has a significant.

Brand revitalizing refers to re-launching of brands that undertake complete change of a product or company which include logo, name, corporate culture, values, colors, image, in-fact from a wholesale to the heritage entity (Keller, Parameswaran and Jacob, ).

Essay on the importance of Brand name in Business. In these days of modern existence, a brand has become something that means a lot to the thinking people and something that has now come to stay. Motivated by the prevalence of reposted Instagram images by artist Bess NYC, who amalgamates familiar logos from brands such as Dior and Celine with found imagery, often lifted from pornography or horror, SHOWstudio explores branding, and its history in fashion and art.

Alongside two exclusive films by Bess NYC are essays and interviews . Mar 19,  · Case Study Analysis of Victor Brand Introduction Victor India Limited was established in as a public Limited Company for .

What is a brand? - Free Marketing Essay - Essay UK