Customer driven marketing strategy

A customer driven marketing strategy is one of the main types of global marketing strategies employed by many corporations today. The right kind of marketing strategies can make or break an enterprise. However, not all marketing and customer retention strategies will suit all kinds of business.

Customer driven marketing strategy

As such, your marketing strategy should be geared toward reaching those who would benefit the most from your product or service.

A customer-driven marketing strategy includes elements like identifying your target market and reacting to their needs. It should also detail ways to retain customers and use them to help you gain additional business.

5 Key Elements for Customer-Driven Marketing Strategy

Targeting Your Market A customer-driven marketing strategy targets a specific market segment. Use marketing research to identify common demographic characteristics within your customer base, such as age, gender, occupation and income level.

The more you know about your customer base, the easier it is to develop a strategy that will appeal to these characteristics. As a result, you waste less time and money trying to reach unlikely prospects. Meeting Needs A customer-driven marketing strategy focuses on meeting the needs of your customers and examines how your products or services can meet those needs.

Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is one of the most commonly applied marketing models in practice. In our poll asking about the most popular marketing model it is the second most popular, only beaten by the venerable SWOT. Customer-driven Strategy Definition “Customer-driven strategy is concerned with meeting the needs of the organisation’s actual and potential customers and, as a result, delivering the objectives of the organisation, such as profit or service in a public service organisation. What is a ‘customer driven marketing strategy’ you ask? It is a marketing strategy that keeps your customers squarely in the middle of everything you do from the beginning stages right through the end and it’s the only kind of strategy you will want to use for your business.

For example, your initial research may tell you that your customers are extremely interested in receiving a high level of service. You may be able to meet this need by offering free deliveries or extended hours of operation. Building Loyalty Customer-driven marketing helps to build loyalty, which can lead to repeat sales as well as referral business.

One method used by marketers is the implementation of a rewards program where customers receive points each time they make a purchase. The accumulation of points leads to free or discounted products or services.

Using Customer Feedback Use feedback from your customers to make changes or improvements to help you continue to meet customer needs in the future.

Customer driven marketing strategy

For example, your customers may indicate that they want a cleaner store, a different product mix or a better customer return policy. Make any necessary changes and use your marketing strategy to get the word out to show that you're focused on serving your customers.

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Gaining Referrals Make generating referrals a part of your customer-driven marketing strategy. Encourage your existing customers to spread the word about your business to gain new customers.

Implement a referral program where customers are rewarded for sending new business your way by giving them additional discounts or free merchandise. You could even hold a contest to see which customer can send you the most referrals in a specific amount of time.

References 2 Marketing Insights:What is a ‘customer driven marketing strategy’ you ask? It is a marketing strategy that keeps your customers squarely in the middle of everything you do from the beginning stages right through the end and it’s the only kind of strategy you will want to use for your business.

A winning marketing strategy for customers is one that caters the wants and needs of the target market and at the same time helps to achieve the organizational goals.

Here are the top 5 key elements for customer-driven marketing strategy. Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is one of the most commonly applied marketing models in practice.

In our poll asking about the most popular marketing model it is the second most popular, only beaten by the venerable SWOT.

Their blog post, Product-Driven vs. Customer-Driven Businesses, explains the differences between product-driven business and customer-driven business and suggests that making flexibility and convenience a priority is a key to creating a customer-driven marketing strategy.

Customer-driven Strategy Definition “Customer-driven strategy is concerned with meeting the needs of the organisation’s actual and potential customers and, as a result, delivering the objectives of the organisation, such as profit or service in a public service organisation.

A customer-driven marketing strategy centers on meeting the needs of your existing and new customers. For example, if you’re a coach and you’re teaching them about internet marketing, one of your goals is to convince them to use animation to attract more .

5 Key Elements for Customer-Driven Marketing Strategy